BTC BTC can stand for Big Tiddie Committee which was started by kpop group KARD member 24crypto.de commitee orginally started because a fan asked what part he likes to work 24crypto.de also says a man needs to keep his tiddies big He is very attracted to big tiddies and has big ones himself. " Bang Chan is a new member of BTC!" by Stan jeno April 03, Jul 11, · Business-to-consumer refers to the process of businesses selling products and services directly to consumers, with no middleman. B2C is typically used to refer to online retailers who sell products. Looking for online definition of BTC or what BTC stands for? BTC is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary.
Btc marketing meaningBusiness-to-Consumer (B2C) Definition
During the first half of the year, BTC exported over million barrels about 16 million tonnes of crude oil loaded on tankers at Ceyhan. Operating expenditure of BTC pipeline decreases. The oil transportation via BTC increased by 0. Transit of Azerbaijani oil via BTC exceeds million barrels. BTC chief operations officer, Mr Alrin Sivako, said the foundation that started in charged registration fee for the upcoming charity event at P for entries to participate in the 15 km walk while P will be entry for a 30Km route.
Foundation launches Moshupa charity walk. Many of them have assets in digital currencies other than BTC , which they now may use for depositing their BTC accounts. Can we use BTC as a diversifiable asset that is at least somewhat immune to the total market? The acquisition will enable BTC Network to provide its clients with a full range of Phase I-III clinical research services for specialized patient populations in both inpatient and outpatient settings. In fact, most B2B decision makers report reading between three and five sources of content before even talking to a sales representative.
For this reason, you should be prepared to produce more content for your B2B marketing program than for a B2C marketing strategy. These might include. All of this makes the B2B marketing process, as compared to B2C marketing, more robust, more time-consuming, and more expensive.
On the plus side, B2B entails far fewer potential buyers and a much narrower and specific audience. But it requires time, patience, and attention to detail to engage that audience.
Each approach — B2B and B2C — requires its own tailored tone and strategy. The following table outlines some of the basic differences between the most effective types of appeals:. A high price point can communicate to your potential customer that your brand provides luxury, high levels of service, and exemplary quality. A mid-range price might be seen as a sign of dependability and a good value-for-cost ratio.
A low price point can communicate a bargain, efficiency, and innovation, or low quality and desperation. These pricing perceptions are as true for B2C marketing as they are for B2B. However, because the nature and scale of B2B differs from B2C, your pricing model will likely be different as well.
Here are some other areas of divergence. A B2B supplier might negotiate a different price for each of their business partners, whereas in a B2C environment this approach can be much riskier.
You should also carefully consider how and when to offer discounts. In a B2B environment, pricing is far more likely to be customized to account for volume discounts, length of contract, and degree of customization and customer support. In the B2C world, maintaining clear, transparent pricing structures is the norm, and it can encourage repeat business, which can create marketing and sales efficiencies and increase your profit level over time.
On the flip side, in most professional environments, purchasing agreements between businesses are confidential. It also requires interaction with a B2B sales team, which can result in a more pointed conversation about value and the opportunity to begin a relationship with a prospect. If your product is unique or highly innovative, you can likely charge more for it, especially if you target equally innovative companies for B2B sales. Market leaders and outliers tend to be less cost-sensitive than more established companies, and industries with fewer competitors are more willing to absorb higher vendor costs than highly crowded sectors that have multiple options for suppliers.
In B2C, introductory or periodic discounting is a common way to lure customers away from competitors or encourage new customers to try your brand. In B2B marketing, however, the longer durations to make a sale tend to rule out discounting as a strategy. This means that prices tend to remain more stable. For example, offering a client a discount for signing a longer contract benefits your bottom line by freeing you from the expense of renegotiating the sale for a longer period of time.
Because B2B pricing tends to be confidential, and because both the B2B supplier and buyer expect to negotiate an individualized price for each transaction, sales representatives tend to have more power over pricing in a B2B environment than they would if they were selling B2C. The best way to combat this is to clearly articulate your pricing strategy to all employees, while empowering your sales team to make reasonable adjustments to make sales. In the B2C space, companion apps can help drive sales by allowing your customers to complete automated orders.
Your B2B customers are unlikely to use a companion app in a similar way because B2B decision making is simply too complex. This can mean compelling or fun content, games, contests, virtual punch cards and other customer rewards, product information, news and celebrity endorsements, and remote sales capability.
An effective B2B app has a different function. Though robust product information and a high-quality user experience are important, B2B apps also should include. Some organizations, including startups, may need to employ a mix of B2B and B2C marketing to grow their businesses. If your focus is B2C, and the amount of time and resources you have to devote to B2B marketing is limited, the following tips should allow you to develop an effective small-scale B2B marketing strategy:. B2B sales tend to come in higher volume, and, once organizations commit to a B2B relationship, that decision typically lasts longer than a direct-to-customer purchasing decision.
By now, you should have a solid understanding of your B2C business model and how it differs from any B2B activities that you may be responsible for. The next step in effectively promoting your products and services to consumers is building your formal B2C marketing strategy. But forging ahead without the overriding directional concept of a marketing strategy is a bit like putting the cart before the horse.
While you may be able to accomplish a lot, without taking time to stop, back up, and do the work necessary to build a careful and research-backed marketing strategy, you may find yourself going down the wrong road — or worse, hitting a dead end.
In business terms, this means you could waste hundreds of thousands of dollars on engaging the wrong audience with the wrong messaging through the wrong channels — not to mention the countless hours employees would have devoted to failed initiatives. A marketing strategy should not only be based on solid research rather than intuition or experience , but it should also be built through a collaborative process that involves key stakeholders across the business.
Setting concrete objectives is the first point on the agenda of a good marketing strategy, and as any college-level marketing student can tell you, targets should always be SMART specific, measurable, achievable, relevant, and time-bound. This is fundamental to getting the support of the higher-ups and to measuring success against the company overall. Bad marketing goal: Generate new sales-qualified leads through content marketing campaigns and organic acquisition efforts over the course of the year.
Why is this a bad example? Good marketing goal: Launch six new content marketing campaigns and 12 new email campaigns to provide more value to customers, make them aware of supplementary product offers, and increase overall lifetime value by 12 percent.
Studying the competition is one of the most crucial activities that you can do as a marketer building a successful strategy. As the U. Knowing your customers is as important as knowing yourself — your products and services, that is.
And this requires some serious market research. For starters, look at existing demographic, income, and trade info from government organizations to begin gathering data.
Then work with research professionals to build surveys or conduct interviews and focus groups to get into the nitty gritty. You should come away with not just a high-level profile of your customers but insight into their motivations for making purchases as well as their expectations for products and services. They may include rolling out a membership program, setting in motion a retargeting campaign, or even organizing a few big events.
By drawing on existing information, you can outline the marketing tactics you think will work best, keeping in mind that these are flexible and should be regularly evaluated and adjusted according to the results of your efforts.
Good marketers know that you have to spend money to make money, but the best in the business understand how to build budgets rooted in real numbers and operational costs. Outlining your resource needs from a financial perspective — but also from a personnel and technology stack perspective — is key to successfully creating and implementing your marketing strategy.
Factor in any additional operational costs, like software critical to your sales funnel, third-party vendors essential to shouldering the workload, and even travel expenses. Keep in mind that plenty of technology options can automate many of your workflows and scale your marketing efforts without having to add staff see the chart below for some great options :. Coordinates and times the release of marketing announcements across multiple platforms.
Provides a dashboard to map social media and track engagement statistics across platforms. Facebook Pages. Allows you to upload images and update your FB business page remotely. Famous for providing an affordable way to create quick, professional looking graphics; also allows you to easily upload graphics and prototypes to multiple social media platforms.
The massive expansion of the internet, with its multitude of channels and platforms, and the advent of mobile technology and wearables that allow consumers to access the internet from anywhere at any time should be front and center for every B2C marketer, no matter your vertical or your product or service.
Here are a few best practices to keep in mind as you define your marketing tactics and allocate an appropriate budget:. Americans are now even more glued to their mobile devices than they are to television, with individuals spending an average of just under four hours on their phone or tablet every day.
For one, that means making sure your website and all other forms of digital communication are mobile friendly, meaning the mobile experience is seamless and easy. It also means investigating native mobile efforts, like mobile apps, and taking into account that most people will access social media from their mobile devices.
We live in an era of instant gratification, and that means that as a marketer, your messaging needs to be relevant and engaging. Enter marketing personalization, which involves communicating with customers in the ways they prefer and offering them things they actually want by aligning your efforts with their behavior. As noted by McKinsey , marketing personalization can cut acquisition costs in half, increase revenue by up to 15 percent, and make overall marketing spend 10 to 30 percent more efficient.
To appropriately implement personalization efforts, you need to first have the tools and technology to gather data about certain customer signals, like how they browse online or scan social media. Certain marketing automation technology can help make these kinds of efforts more scalable for larger companies. Retargeting, the act of redisplaying online advertisements to anyone who has visited your website, is one broad example of personalization.
According to the Interactive Advertising Bureau IAB , over 90 percent of marketers reported that retargeting ads performed as well as or better than similar search, email, and display ads.
Event marketing is a prime way to captivate your current and potential customers and engage them in a real-world, interactive setting all while building your brand and teaching them about your amazing product and service offering. When done right, this kind of experiential marketing tactic can have long-lasting effects that both make attendees more loyal and leverage their networks if they share with their friends via social media or even word of mouth fuelling new customer acquisition.
Of course, to effectively pull off a memorable and effective event or conference, you need a detailed and extensive marketing plan to not only draw attendees and generate buzz, but also to generate leads and get a return on your investment. JotForm makes this last task particularly quick and easy, giving you the power to build custom online forms and capture all the information you need to better market to your customers. A membership program, also known as a loyalty program, is the ideal marketing tactic for any business committed to improving customer retention and boosting lifetime value the profit a company can expect from the entire lifetime of a customer.
These kinds of initiatives generally work by rewarding customers with perks based on the number of purchases they make. There are all kinds of opportunities to get creative with how you roll out a membership program. For example, you may want to partner with another business to give customers added benefits, or perhaps you could gamify your system or create a community that adds another kind of value for loyal members. However you decide to implement this program, keep in mind that the main goal is to increase customer spend, which is more of a sure thing as existing customers are 67 percent more likely to spend more than new customers.
In a world where consumers are more and more discerning about the content and messaging they consume, leveraging the power of committed customers who can promote your brand can be an effective way to drive acquisition and build brand awareness. Today, organizations have to stand out and differentiate themselves. Take a look at these outstanding B2C marketing examples to get started building your own brilliant effort.
To drive traffic for the very competitive keyword category of camping and outdoor activities, REI added an Expert Advice section on their website, which features over keyword-rich targeted articles aimed at ranking for mid-tail and long-tail terms. These terms are specific search queries that tend to have a lower search volume i. An increasingly important aspect of B2C marketing is personalization, which allows companies to target their audience more accurately and create custom messaging that leads to greater engagement as a reward for relevance.
Airbnb uses a pretty simple form of personalization in their marketing emails by leveraging user contact details, home location, and behavior on the main website. The end product is an email that addresses users by name and suggests they take a trip to the most popular getaway destinations from the city where they live. Readers who receive this kind of communication will be more likely to engage because they feel like it directly applies to them.
Fashion Nova is one of the fastest growing apparel companies in the world. The organization has a formal program that calls on customers and ambassadors alike to post photos of themselves wearing their Fashion Nova items and tag the brand with the appropriate hashtag.
Fashion Nova then reposts these posts, giving their advocates an opportunity to gain more exposure and validation for their own accounts. Accordingly, Fashion Nova was able to reach potential customers where and how they want to be reached, and today, they have over 16 million followers on Instagram. Another form of content marketing enables B2C professionals to create engaging assets and then partner with a trusted source that can spread the word to their audience and increase your reach while building brand awareness.
Waze did exactly this when they worked with the New York Times to create a piece of sponsored content about interesting driving trends. The piece was also interactive; it included quiz questions where people could test their knowledge on current trends. Everyone knows about Ikea at this point, but not many can say that they have the entire catalog memorized by heart.
When Ikea found a woman who had done exactly that, they partnered with her to create a Facebook Live event, which ended up attracting thousands of views from people who wanted to test her knowledge.
Ikea got to re-introduce their entire catalog to their social audience, and by taking advantage of user-generated content, they got social proof that their product was universally beloved. It can also motivate additional purchases.
Makeup company Sephora, which has around 17 million members in their Beauty Insider rewards program, keeps customers coming back for their high-priced makeup because their loyalty points system makes it accessible. The Sephora loyalty program is also tiered, granting more and better freebies to those who spend more, which further incentivizes customers to keep shopping.
Having different ways to use points gives customers access to good deals without devaluing the Sephora products, which is a real win-win! About 88 percent of purchases are abandoned at the final stage of the purchasing process, so this might actually be the most important for remarketing. In essence, you need to know which marketing avenues — or channels — will help you execute on your overall roadmap. Choosing the most effective marketing channels for your business depends on your goals, your audience, and your budget, but the four listed below have proven time and again to be the areas that can give you the most bang for your buck.
Paid search, often referred to as pay-per-click PPC or search engine marketing SEM , involves paying for advertisements on search engines like Google and Bing. This form of B2C marketing is measurable and, if optimized correctly, can be especially lucrative and effective. In paid search, marketers bid on keywords relevant to their business to win the opportunity to display their text-based advertisements on the associated search engine results pages SERPs.
A search engine results page is just what it sounds like — the page a search engine shows in response to a particular keyword query. The main components of a search engine results page are paid listing results, organic search query results, rich media results, and a knowledge graph, though not all search engine results pages contain all of these components.
Unlike advertisements on SERPs, these promotions are visual and even dynamic. Again, to get the most bang for your buck, you should make each ad as engaging as possible and carefully monitor analytics to get an idea of which ads are performing best and where you may need to experiment further.
The counterpart to paid search marketing is search engine optimization SEO , which is the art of creating content pages on your website that rank as high as possible in the SERPs for a given keyword. Those who take the time to understand how to create quality content that aligns with both on-page and off-page ranking factors will enjoy huge ROI and great success in new customer acquisition.
This effort forms one part of content marketing, which is the process of building and distributing content to strategically promote a brand, drive acquisition, encourage conversion, and increase loyalty among potential and existing customers.
True to its name, email marketing is the act of using email as a channel to promote your services, build relationships with customers, and create better brand awareness. Like SEO, email marketing can be especially useful for small businesses with slim budgets because it can be absolutely free.
On the flip side, if you do have money to put behind it, there are ways to leverage this outlet e. Regardless of what you have to spend, email is a channel that all businesses should use to keep their customers informed, from simply providing fundamental transactional information to alerting potential and committed customers to new product or service developments. As you may have guessed, social media marketing involves using social media platforms, like Facebook and Instagram, to further your promotional efforts.
And like email, there are opportunities to leverage this channel both for free and with a paid strategy. Case in point: Nearly 3. At the very least, your social media marketing strategy should include a basic digital presence. You should have profiles on the platforms that are most relevant to your audience and that can provide the best opportunities for customer engagement. You can maximize the value you get from social media by implementing a well thought-out strategy with these steps:.
Affiliate marketing — the process of creating partnerships, both paid and unpaid, with other publications, brands, and influencers on the web who agree to promote your products or services — is another nontraditional digital method that B2C businesses can explore to boost brand awareness and drive acquisition.
Most of the time, these partnerships are paid and based on performance. That means you only pay your affiliates a commission when their audience members take an agreed-upon action, like clicking a link, making a purchase, or signing up for an email newsletter read more about how JotForm makes lead generation quick and easy.
This method of marketing places much of the responsibility of promotion on the affiliates, giving them more carte blanche to promote your products to their audience in the ways that they know will be most successful. This may take the form of social media influencers who agree to mention or promote your product in exchange for some sort of cross-promotion or perk.
Alternatively, it may take the form of a content exchange, where you provide the affiliate with some sort of valuable content that they can use to boost their audience engagement and traffic while more discreetly educating users about your product or service — even encouraging them to visit your website or make a purchase. How to improve your e-commerce customer retention. How to hire an influencer. Step-by-step guide for how to run an online contest.
Tips for creating an online video contest. B2C lead generation ideas and techniques that work. How to Create Facebook Forms. Facebook Messenger Marketing How to get started with chatbots. The ultimate guide to web chat for business. Retarget your audience on Facebook using online forms.
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